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Rupert Murdoch As Captain America

Posted by Molli Fire on Friday, 11May07

Murdoch Announces That My$pace Will Tackle Global Climate Problems

Rupert Murdoch himself announced that “MySpace has launched a channel dedicated to climate change. MySpace.com -slash- OurPlanet. What better way to enable young people to connect with each other and engage on this issue.”

Murdoch Pledges Carbon Neutrality For The People

RuMur gives such an impassioned speech about alarmist climate changes, and the need for carbon neutrality as well as the transition to alternative energy sources – wind, solar, biofuel – and widespread increase of consumer awareness. He goes on to suggest that when News Corporation is carbon neutral, NuCorp will be … carbon neutral. That said, we need to think of our audience, who has 10K times the carbon footprint of NuCorp. We need to convince our audience that carbon neutrality needs to be adopted immediately! And this is how NuCorp intends to do it :

We cannot do it with gimmicks. We need to reach them in a sustained way. To weave this issue into our content– make it dramatic, make it vivid, even sometimes make it fun. We want to inspire people to change their behavior.

Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just one percent. That would be like turning the State of California off for almost two months.

And imagine if… we were able to take on the carbon footprint of our audience in Asia. Many of the most serious impacts of climate change will be felt there, and China and India’s emissions are rising rapidly. STAR is the number one Hindi-language network in the world. In India alone, we reach 100 million people.

The challenge is to revolutionize the message.

For too long, the threats of climate change have been presented as doom and gloom– because the consequences are so serious.

We need to do what our company does best: make this issue exciting. Tell the story in a new way.

Aaahhh! Why does he sound so like the Ministry of Truth even when speaking about something so Utopian?

Two more snippets, just to arouse your interest enough to get you over to The Australian to read the entire speech. It’s reAlly fasci-nating.

When I look around the world today, I see continued dependence on oil from vulnerable regions… and oil money going to leaders of countries hostile to us. Then there’s accelerating development in China, India and other developing economies that are reliant on fossil fuels. ….

… Climate change and energy use are global problems– News Corp is a global company.

Our operations affect the environment all over the world.

Our audiences– hundreds of millions of people on five continents– care about this issue. Three quarters of the American public believes climate change is a serious problem, and in many other countries, developed and developing, the numbers are even higher.

Ha Ha! He makes it sound like the American public is behind less-developed countries in global awareness, and overall concern about NuCorp’s affection on the whole world! What a well orated dis! Honestly the entire speech raises the hairs on the back of my neck. I wish this were a utopian world and this was really how businesses thought about people, and the world we share. But, coming from RuMur, it sounds so ORWELLIAN!

You can also watch and listen to the entire speech, in his own voice, with this WMV video.

Jack Shafer Doesn’t Trust Rupert Murdoch Either

I’ve never heard of Jack Shafer, the author, before today, but i think i like his style. Well, i’m not actually sure if author is his usual gig, it says Media Critic on his headlines this week. Yesterday he wrote “The Murdoch Street Journal, NOT FOR ME, THANKS.” for Slate Magazine. He is referrencing the fact that Rupert Murdoch is making bold moves (as only a rich tycoon can, with wads of $$) to acquire Dow Jones, and thereby getting the Wall Street Journal as part of the package. How many journalists will quit the Journal in protest to the new aquisition, rather than adopt Murdochian media as a replacement for real news? In 1984, the number was 60 – sixty editors and reporters that jumped ship in the first few weeks of Murdoch’s takeover of the Chicago Sun Times. In 1984, this type of move was akin to a hunger strike, due to the dystopian job market. Rupert Murdoch has been wrangling control of global media since January 1969, using the “laws of the jungle” to win the bid for the News of the World newspaper group after “months of maneuvering”. While not so long ago, it was suggested that his 30 Billion-British-Pound media empire would cause even Citizen Kane to tremble.

Back to Jack – today he followed up his “Murdoch Street Journal” commentary with “Eight More Reasons To Distrust Murdoch, The man has a terrible track record, you know.” where he simply states that despite an honest respect for what the man has accomplished, Jack Shafer actually likes the Wall Street Journal just the way it is. Murdoch’s influence, while positive and negatives are debated, is indisputably a BIG Influence. One that Wall Street Journal is not in need of.

Murdoch Makes Headlines All Over The World Today

Wednesday May 9 2007 On One End, Thursday May 10 2007 On The Other

Just one day in a man’s life, here is how he spent it :

Profit up as News eyes Dow Jones
News Corp aims for carbon neutrality
Aussie Greens Praise Murdoch’s Green Pledge
Murdoch Tumbles Dow Jones Today
Murdoch Was Defending Fairfax

And More RuMurs From The Past Week

NY Times devotes a LOT of online space to this guy’s every move. Read everything, from newspeak to editorials to questions all about Ru P Murda

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Free Speech Down Under

Surprisingly, RuMur is not mentioned in this article about Australia’s Media Giants Uniting For Free Speech Fight

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One Response to “Rupert Murdoch As Captain America”

  1. Gavin said

    “We want to inspire people to change their behavior.” …

    … while still doing what we tell them.

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